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(Solution) Principles of Marketing Situation and Company Analysis
(Solution) proposed marketing objective and its significance for Proximie’s strategic growth and market positioning
(Solution) recommendation essential and help Proximie achieve its performance and growth objectives
(Solution) Recommendations for Proximie’s business model Healthcare System
(Solution) recommended strategy support Proximie’s marketing goals and position within its industry
(Solution) Research Methods in Logistics and Supply Chain Management – ILRML Assessment – Research Proposal
(Solution) ROSHN CIPS PIN After the negotiation – debrief and reflection
(Solution) ROSHN CIPS PIN Market Analysis
(Solution) ROSHN CIPS PIN Mendelow Matrix Analysis
(Solution) ROSHN CIPS PIN Negotiation Type and Strategy
(Solution) ROSHN CIPS PIN Procurement Cycle and Sourcing Activity
Roshn is a national real estate developer owned by the Public Investment Fund of Saudi Arabia. Established in 2020, ROSHN’s mission is to deliver high-quality, affordable housing and develop thriving community destinations across the Kingdom.
As one of the largest real estate groups in the Middle East, ROSHN manages a portfolio of ambitious residential and mixed-use projects. With operations in major cities, ROSHN’s developments will contribute to Vision 2030 goals of increasing home ownership rates and improving quality of life for citizens.
To effectively manage its large-scale, nationwide portfolio, ROSHN relies extensively on advanced information technologies and robust cybersecurity protections to support all aspects of its business.
The scope of the organisation operations is as summarised in figure 1;
Figure 1:Summary of ROSHN Projects
Source: ROSHN (2023)
To evidence ROSHN’s success, several key investments have been made supporting their projects. The Public Investment Fund provided an initial $2 billion seed funding for Roshn's development, a historical area transforming ancient sites into vibrant destinations.
Additionally, over $3.2 billion has been committed through public-private partnerships for critical infrastructure development by 2023.
This success is informed by ROSHN’s strategic plans, which oversee approximately 25,000 square kilometers encompassing residential communities, natural assets like oasis valleys and mountains, and cultural heritage sites across Saudi Arabia (Argaam 2022).
The significant investments reflect confidence that ROSHN can successfully deliver on their mission of developing thriving regions nationwide.