(Solution) recommended strategy support Proximie’s marketing goals and position within its industry
New User Gifts
First Order Deal get Ksh 200 Off.
Original price was: £ 20.00.£ 10.00Current price is: £ 10.00.
Payment Methods:
Description
Question
Recommendation (500 words)
Present a marketing recommendation that directly addresses the identified challenges. Explain why this recommendation is essential and how it will help Proximie achieve its growth objectives. Use relevant frameworks to justify how the recommended strategy will support Proximie’s marketing goals and position the company effectively within its industry.
Solution
Recommendation
In order to respond to the identified Marketing challenges, Proximie should employ a Regionalised Marketing Strategy (Yeung, 2020). This approach entails customising marketing and partnerships as per particular geographic and economic regions, thereby making Proximie able to more effectively position itself in a competitive global healthcare landscape. This strategy can focus on various initiatives such as:
Customised Marketing Campaigns
The regionalised marketing strategy could focus on creating region-specific compelling marketing campaigns which aligns with local healthcare demands as well as cultural context. The segmentation of the market and its targeting and positioning can be done in Proximie by using STP (Segmentation, Targeting, Positioning) framework (Correia & Rodrigues, 2023). For example, in low resource countries such as the US, Proximie can focus on technology that is pioneering and outcomes that are proven with leading health institutions. On the contrary, for low and middle income countries the company should focus on the accessibility, and to carry on in low bandwidth. This approach solves the economic and social challenges pointed out earlier in the PESTLE analysis, which makes Proximie be relevant and valuable to different settings.
Strategic Partnerships
Additional credibility…
Please click herein to access this project in full
Related Papers
(Solution) 7HR01 Question 3 (AC 3.4) strategies to improve levels of engagement within the organisation
(Solution) CIPD PWC 5HR01: Employment Relationship Management
(Solution) 5HR02 (AC1.1) Explain how organisations strategically position themselves in competitive labour markets
(Solution) CIPD 5HR03 appropriate ways in which benchmarking data can be gathered and measured to develop insight. (AC 2.2)
(Solution) 7C003 Reflect on levels of self-awareness, self-management and continuous self-improvement, leading to improved organisational success and career progression
(Solution) CIPS Developing Contracts in Procurement and Supply RCU PDC
- This report has focused on evaluating Royal Commission for AlUla (RCU) contract terms and conditions.
- The area of focus in the contract entail its relevance in assisting the management of issues associated with quality, risk of time extension, risk of costs increase and unethical practices impacting the stakeholders.
- Other than this, the performance measures and management in the organisation operations has been put into account.
- For achieving this, RCU operating in the KSA tourism and culture sector has put into account.
- The contract selected is used in most of the services which are sourced by the organisation from different suppliers. This is to define the level of risk and power that each has in the contract implementation.
- Despite of existence of areas of improvement, clauses lacking detail and lack of sufficient protection, the contract terms and conditions are relevant for RCU operations.
- For all the parties and stakeholders involved in a contract implementation, there is a clear risk allocation and management. This is with the performance being measured and monitored based on their interests.
- There is a need for investing in modernised approaches intended to protect the organisation from the battle of the forms.