(Solution) recommended strategy support Proximie’s marketing goals and position within its industry
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Description
Question
Recommendation (500 words)
Present a marketing recommendation that directly addresses the identified challenges. Explain why this recommendation is essential and how it will help Proximie achieve its growth objectives. Use relevant frameworks to justify how the recommended strategy will support Proximie’s marketing goals and position the company effectively within its industry.
Solution
Recommendation
In order to respond to the identified Marketing challenges, Proximie should employ a Regionalised Marketing Strategy (Yeung, 2020). This approach entails customising marketing and partnerships as per particular geographic and economic regions, thereby making Proximie able to more effectively position itself in a competitive global healthcare landscape. This strategy can focus on various initiatives such as:
Customised Marketing Campaigns
The regionalised marketing strategy could focus on creating region-specific compelling marketing campaigns which aligns with local healthcare demands as well as cultural context. The segmentation of the market and its targeting and positioning can be done in Proximie by using STP (Segmentation, Targeting, Positioning) framework (Correia & Rodrigues, 2023). For example, in low resource countries such as the US, Proximie can focus on technology that is pioneering and outcomes that are proven with leading health institutions. On the contrary, for low and middle income countries the company should focus on the accessibility, and to carry on in low bandwidth. This approach solves the economic and social challenges pointed out earlier in the PESTLE analysis, which makes Proximie be relevant and valuable to different settings.
Strategic Partnerships
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- Further, the introduction of online shopping has greatly boosted their market reach and their competitiveness.
- Woolworths also has to consider grouping all its purchases into categories. This will greatly ease the amounts spent on buying individual items since bulk purchases allow for great discounts due to the economies of scale.
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- Stakeholders have to be informed and involved when major decisions are to be made as this will enrich the strategies, contributions and suggestions brought forward.
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