Description
Question
Recommendation (500 words)
Present a marketing recommendation that directly addresses the identified challenges. Explain why this recommendation is essential and how it will help Proximie achieve its growth objectives. Use relevant frameworks to justify how the recommended strategy will support Proximie’s marketing goals and position the company effectively within its industry.
Solution
Recommendation
In order to respond to the identified Marketing challenges, Proximie should employ a Regionalised Marketing Strategy (Yeung, 2020). This approach entails customising marketing and partnerships as per particular geographic and economic regions, thereby making Proximie able to more effectively position itself in a competitive global healthcare landscape. This strategy can focus on various initiatives such as:
Customised Marketing Campaigns
The regionalised marketing strategy could focus on creating region-specific compelling marketing campaigns which aligns with local healthcare demands as well as cultural context. The segmentation of the market and its targeting and positioning can be done in Proximie by using STP (Segmentation, Targeting, Positioning) framework (Correia & Rodrigues, 2023). For example, in low resource countries such as the US, Proximie can focus on technology that is pioneering and outcomes that are proven with leading health institutions. On the contrary, for low and middle income countries the company should focus on the accessibility, and to carry on in low bandwidth. This approach solves the economic and social challenges pointed out earlier in the PESTLE analysis, which makes Proximie be relevant and valuable to different settings.
Strategic Partnerships
Additional credibility…
Please click herein to access this project in full
Related Papers
(Solution) 7C003 Demonstrate appropriate influencing style to communicate and engage different audiences
(Solution) CIPS Module 3 Concept of the “Battle of the Forms”
(Solution) 5C002 Briefing paper – part two (quantitative and qualitative analysis review)
(Solution) 5CO03 people professional is evolving and the implications this has for continuing professional development
(Solution) CIPS PSE Sourcing Essentials Assessment
- Smiths Detection has a robust procurement and supply guided by various clauses, including control, quality, records, and timely management of the sourcing process.
- For different categories of spend, Smiths Detection applies single, dual, multiple, or sole sourcing process.
- Drawing from the pros and cons of the different sourcing methods, it is apparent that there is no unique and universal approach for Smiths Detection sourcing.
- Rather, the approaches are unique to the categories of spend.
- Drawing from the Carter’s 10 Cs appraisal model, it is essential for Smiths Detection to examine the various aspects of the potential suppliers for informed decision-making process.