Description
Question
Recommendation (500 words)
Present a marketing recommendation that directly addresses the identified challenges. Explain why this recommendation is essential and how it will help Proximie achieve its growth objectives. Use relevant frameworks to justify how the recommended strategy will support Proximie’s marketing goals and position the company effectively within its industry.
Solution
Recommendation
In order to respond to the identified Marketing challenges, Proximie should employ a Regionalised Marketing Strategy (Yeung, 2020). This approach entails customising marketing and partnerships as per particular geographic and economic regions, thereby making Proximie able to more effectively position itself in a competitive global healthcare landscape. This strategy can focus on various initiatives such as:
Customised Marketing Campaigns
The regionalised marketing strategy could focus on creating region-specific compelling marketing campaigns which aligns with local healthcare demands as well as cultural context. The segmentation of the market and its targeting and positioning can be done in Proximie by using STP (Segmentation, Targeting, Positioning) framework (Correia & Rodrigues, 2023). For example, in low resource countries such as the US, Proximie can focus on technology that is pioneering and outcomes that are proven with leading health institutions. On the contrary, for low and middle income countries the company should focus on the accessibility, and to carry on in low bandwidth. This approach solves the economic and social challenges pointed out earlier in the PESTLE analysis, which makes Proximie be relevant and valuable to different settings.
Strategic Partnerships
Additional credibility…
Please click herein to access this project in full
Related Papers
(Solution) CIPD Explain factors to consider when deciding on content of copy used in recruitment methods. (AC1.4)
(Solution) 5OS06 AC1.1) Explain how recent, current and potential future trends in your industry’s business environment are combining to underpin the case for a review of current leadership and management development activities or programmes
(Solution) CIPS Negotiation Plan (PIN) Sustainable Water Solutions Company (SWS)
- To successfully implement detailed preparations in negotiation strategy for ensuring entire stakeholders offer their interests and priority in negotiation
- A successful embrace of innovativeness and technologies in negotiation plan strategy
- Ensuring custom-made negotiation process in multiple spend areas as opposed to a general negotiation process
- To enhance effective documentation of negotiation process with any disagreements in negotiation plan successfully