Description
Question
Recommendation (500 words)
Present a marketing recommendation that directly addresses the identified challenges. Explain why this recommendation is essential and how it will help Proximie achieve its growth objectives. Use relevant frameworks to justify how the recommended strategy will support Proximie’s marketing goals and position the company effectively within its industry.
Solution
Recommendation
In order to respond to the identified Marketing challenges, Proximie should employ a Regionalised Marketing Strategy (Yeung, 2020). This approach entails customising marketing and partnerships as per particular geographic and economic regions, thereby making Proximie able to more effectively position itself in a competitive global healthcare landscape. This strategy can focus on various initiatives such as:
Customised Marketing Campaigns
The regionalised marketing strategy could focus on creating region-specific compelling marketing campaigns which aligns with local healthcare demands as well as cultural context. The segmentation of the market and its targeting and positioning can be done in Proximie by using STP (Segmentation, Targeting, Positioning) framework (Correia & Rodrigues, 2023). For example, in low resource countries such as the US, Proximie can focus on technology that is pioneering and outcomes that are proven with leading health institutions. On the contrary, for low and middle income countries the company should focus on the accessibility, and to carry on in low bandwidth. This approach solves the economic and social challenges pointed out earlier in the PESTLE analysis, which makes Proximie be relevant and valuable to different settings.
Strategic Partnerships
Additional credibility…
Please click herein to access this project in full
Related Papers
(Solution) CIPS Module: Global Strategic Supply Chain Management
- In this assessment, the focus has been on evaluating global strategic approach for WoodPlc supply chain identified. The relevance of this is informed by assumption that supply chain is anchored on the need to influence changes in market in supply chain practices. This is while sustainable global sourcing strategies being used.
- The findings evidence strategic logistical impact of an organisation and supply chain management process has an impact on corporate performance. The different tools and techniques which have been applied inform on the best practice of the organisation operations.
- For WoodPlc organisation working in oil and gas contracting sector in UAE, reviewing of their supply chain is used by use of best practice in their practice. Also, an identification of entire risks, issues incurred and opportunities evident.
- The findings in this report evidence different challenges as affecting collaboration. This assessment recommend need for Improving collaboration, network-based practice and innovativeness to ensure they embrace sustainability in supply chain
- Today, WoodPlc has been identified as lacking appropriate continuous development strategy for all stakeholders and end-users of their operations. Improving supply chain development through an increased chances for learning
- In WoodPlc, they are encountering immense transitioning from modern supply chain and use of technologies. There is a need to manage all the supply chain relations. This is for the Conflicts management in entire supply chain relations to ensure stakeholders are involved and part of the implementation of the practice
- In this report, it has been concluded on the existing challenges in their tiers. To manage the challenges identified from the Porters 5 forces analysis, there is a need to introduce end-to-end supply chain for their overall demands which capture various tiers for including all operations. This is to guarantee a successful management of the overall supply chain and performance management issues
(Solution) 7C001 Question 10 Organisational restructuring Resistance to Change
(Solution) CIPD New 5HR03: Reward for Performance Contribution
(Solution) CIPS Sourcing Essentials PSE Saudi Downtown Company
- In this report, an evaluation of various sourcing approaches used in sourcing has been pursued.
- Through a focus on Saudi Downtown Company (SDC), sourcing of Information Technology (IT) systems post COVID due to popularity of remote working in the different departments has been identified as the spend area.
- In the evaluation process, ifferent tools including Mendelow Matrix, Kraljic Matrix, SWOT analysis, Hierarchy of need, and Peter Block Grid have been adopted in the analysis.
- The different sourcing approaches have been identified and their influence for the organisation best practice noted. At the end, by using Cater’s 10C’s tool, supplier appraisal has been carried out for the identified spend area.
- To select best sourcing approach informed by the characteristics of their spend categories
- Ensure various legislations and policies are initiated to aid use of technologies and innovation in their sourcing process
- Implement a fully streamlined PS&M strategy with entire stakeholders interests prioritised
- Improve information flow and supporting their sourcing strategy by leverage on different approaches (RFQ, RFP and e-Auction) integrated to product lifecycle
(Solution) CIPD 5CO02 different ethical perspectives influence decision-making
(Solution) CIPD 7C001 Assess in what major ways a retreat from globalisation would affect employment markets in your country
- A thorough examination of globalisation and included several ways that a retreat would affect employment markets in Saudi Arabia, good work.
- Explicit around your person stand on whether globalisation has peaked.
- 2 ways and covered in more depth and with greater analysis and assessment.
- Referencing is detailed in this answer and a greater quantity, greater variety in terms of sources, types and authors.