Description
Solution
Conclusion
In particular, this report identifies the key marketing challenges faced by Proximie, including, differentiation in a competitive market, gaining market penetration in diverse economic contexts, and compliance with regulatory environments. A unique solution approach to these challenges through a Regionalised Marketing Strategy is proposed, leveraging regional insights and strategic partnerships to develop tailored, localised marketing strategies. With a view to improve its branding, building trust in a variety of healthcare ecosystems, and achieve sustainable growth, Proximie can implement this strategy. In the end, the importance of the Regionalised Marketing Strategy lays in its ability to help position Proximie in the digital healthcare landscape, and ensure the company fulfils its aim of democratising surgical expertise worldwide.
Please click herein to access this project in full
Related Papers
(Solution) CIPD 5HR03 approaches to performance management. (AC 3.1)
(Solution) CIPD New 5LD03- Facilitate Structured Learning and Development Activities for Groups
(Solution) 5CO02 (AC2.2) Present key findings for stakeholders from people practice activities and initiatives
(Solution) CIPS ROSHN Negotiation Process
- Roshn standardise the Bailey et al procurement framework.
- Regular training will develop negotiation mastery, and the Kraljic Matrix will tailor strategies per supplier importance.
- Sourcing strategies should evolve through market reviews. Building long-term, trusting partnerships will foster competitiveness beyond transactions.
- Clear metrics measuring initiatives' success will empower data-driven process adjustments.
- Adopting these practices will enhance Roshn's sustainable sourcing in support of Vision 2030 goals.