Description
Solution
Conclusion
In particular, this report identifies the key marketing challenges faced by Proximie, including, differentiation in a competitive market, gaining market penetration in diverse economic contexts, and compliance with regulatory environments. A unique solution approach to these challenges through a Regionalised Marketing Strategy is proposed, leveraging regional insights and strategic partnerships to develop tailored, localised marketing strategies. With a view to improve its branding, building trust in a variety of healthcare ecosystems, and achieve sustainable growth, Proximie can implement this strategy. In the end, the importance of the Regionalised Marketing Strategy lays in its ability to help position Proximie in the digital healthcare landscape, and ensure the company fulfils its aim of democratising surgical expertise worldwide.
Please click herein to access this project in full
Related Papers
(Solution) CIPD 7C001 Resistance to change amongst employees
- 3 causes of resistance to change and detailed how people professionals can address these has been provided.
- Also, 2 causes rather than 3, have allowed an active inclusion of more depth and detail.
- The referencing have been improved by focusing on academic and industry standard sources (CIPD for example), rather than using sources like Indeed.
- The referencing are also more frequent and multiple.
(Solution) CIPS Oman Cohort PSE Sourcing Essentials
- This assessment has focused on identifying four sourcing approaches and explaining their application in the category of spend within XXX organisation.
- Based on the different categories selected in sourcing approaches, IT category of spend supplier appraisal has been conducted.
- Through a detailed evaluation, the sourcing approaches identified include multiple, single, dual, and sole.
- For the IT category of spend, multiple sourcing has been selected as the most suitable due to the procurement nature.
- In the Kraljic analysis tool identifying the nature of supplier relationships, IT has been classified as a leverage item.
- The availability of different suppliers in procurement is identified as a multiple sourcing approach.
- A single, dual or sole supplier is not suitable for IT procurement due to its technical and quality specifications required.
- Carter’s 10Cs model has been selected for XXX IT sourcing supplier selection in the supplier selection.