Description
Solution
Conclusion
In particular, this report identifies the key marketing challenges faced by Proximie, including, differentiation in a competitive market, gaining market penetration in diverse economic contexts, and compliance with regulatory environments. A unique solution approach to these challenges through a Regionalised Marketing Strategy is proposed, leveraging regional insights and strategic partnerships to develop tailored, localised marketing strategies. With a view to improve its branding, building trust in a variety of healthcare ecosystems, and achieve sustainable growth, Proximie can implement this strategy. In the end, the importance of the Regionalised Marketing Strategy lays in its ability to help position Proximie in the digital healthcare landscape, and ensure the company fulfils its aim of democratising surgical expertise worldwide.
Please click herein to access this project in full
Related Papers
(Solution) Oakwood International 5HR02 Talent management and workforce planning
(Solution) CIPS Leadership & Management in Procurement and Supply (APGLM)
- Pursue capacity development strategies (coach and mentor others) for facilitating appreciating leadership and management functions as followers
- Integrating situational and transformational leadership and management in HWE
- Investing in effective communication strategy to influence stakeholders functions
- Create a system for ensuring efficiencies in resolving all challenges
- Diversification of eProcurement system to harness equality and diversity of suppliers as part of their operations
- Merge HWE departments in procurement for enhancing efficiencies and eliminating wastes from roles duplicated in leadership and management process