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(Solution) proposed marketing objective and its significance for Proximie’s strategic growth and market positioning
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Description
Solution
Conclusion
In particular, this report identifies the key marketing challenges faced by Proximie, including, differentiation in a competitive market, gaining market penetration in diverse economic contexts, and compliance with regulatory environments. A unique solution approach to these challenges through a Regionalised Marketing Strategy is proposed, leveraging regional insights and strategic partnerships to develop tailored, localised marketing strategies. With a view to improve its branding, building trust in a variety of healthcare ecosystems, and achieve sustainable growth, Proximie can implement this strategy. In the end, the importance of the Regionalised Marketing Strategy lays in its ability to help position Proximie in the digital healthcare landscape, and ensure the company fulfils its aim of democratising surgical expertise worldwide.
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Executive Summary
This is a business report which evaluate category and contract management using Occidental of Oman (Oxy) organisation in Oman. Specifically, the best practice in category management for harnessing project management and cost management effectiveness has been evaluated. Further, in this business report, entire requirements which guide initiation and readiness in category management, conventional-based sourcing strategies, contract management, techniques have been put into account. In this report, the findings evidence that Oxy organisation operates an effective risk management strategy in contract and category management. Further, to identify the PS&M members capacity development, they are well positioned in implementing their category management. This is with appropriate capacity development required for mitigating existing gaps in their practice. The findings similarly evidence Oxy PS&M as having been successful in sourcing the Health and Safety Equipment (HS&E). To enhance innovativeness in this area, the organisation capitalise on SLA’s and KPIs with auditing being essential for their practice. Further, through an effective use of data analytics, analysis and presenting contract management data and best management process. This enhance stakeholders collaboration and being aware of decision making promoting operations, input and suggestions made. Through stakeholders analysis, stakeholders relations are essential for maintaining stakeholder relations improving the Oxy image and overall market share.
In this report, there are identified gaps which need to be mitigated. These gaps would be managed by use of the following recommendations which are;
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- Initiate an organisation team members to improve how they integrate and harmonise PS&M approach in the organisation
- Prioritising on increasing team-based working in their sourcing with entire vendors involved for achieving cost saving
- Engagement of various organisations to improve on skills, competency and acquiring relevant talents
- Approving budget intended to implement risk analysis for various potential risks faced