(Solution) proposed marketing objective and its significance for Proximie’s strategic growth and market positioning
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Description
Solution
Conclusion
In particular, this report identifies the key marketing challenges faced by Proximie, including, differentiation in a competitive market, gaining market penetration in diverse economic contexts, and compliance with regulatory environments. A unique solution approach to these challenges through a Regionalised Marketing Strategy is proposed, leveraging regional insights and strategic partnerships to develop tailored, localised marketing strategies. With a view to improve its branding, building trust in a variety of healthcare ecosystems, and achieve sustainable growth, Proximie can implement this strategy. In the end, the importance of the Regionalised Marketing Strategy lays in its ability to help position Proximie in the digital healthcare landscape, and ensure the company fulfils its aim of democratising surgical expertise worldwide.
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- Through a series of analysis, the power and risk distribution has been evidenced as varying in different phenomenon to SSMC and their engaged suppliers. The rationale of this is that for the success of a contract, the legal provisions are critical among the involved parties with clearly set requirements to be adhered to or abstained.
- By using different tools including supplier preferencing matrix, Porter’s 5 forces and Turn-key model have been adopted for this research.
- It has been established that in most instances, SSMC has the power with majority of the risks being held by the supplier. An evaluation of the different components of the contract has been conducted with the clauses of interest including costs, quality level, time for delivery and ethics which influence the power and risk of the suppliers.
- From the analysis of stakeholders by use of the Mendelow stakeholder’s matrix and SWOT analysis, the various issues and risks represent the noted issues in procurement of the fast aid and safety measures in today COVID-19 pandemic.
- As evidenced in the Kraljic analysis, various contract terms are of strategic relevance to SSMC which affirm on its approach of holistically leveraging on contractual risk and power.
- Where the SSMC lacks a holistic balance on the risks and power, a warrant or insurance is granted for guaranteeing their safety.