Description
Solution
4.0 Situation and Company Analysis
4.1 Economic environment
KSA is currently ranked as the largest economy in Middle East and North Africa (MENA) region having a GDP of an upward of USD 1 Trillion with a population of more than 30 million individuals (Focus Economics, 2024). As the largest oil and gas producer, it is normally accounting for 40% of the GDP in KSA. It is this large market that the current report will focus on venturing offering the healthy foods.
4.2 Technical environment
In KSA, technology represent a significant enabler of achievement of set goals in organisations operations valued at $40.9 billion and inclusive of 4.1% of KSA GDP. With Nutribite intending to establish an application the market offer an opportunity for leveraging on innovation to harness their operations (Trade.GOV, 2024).
4.3 Industry environment
In KSA, the food industry accounts for 80% of imports for food products (Baig et al., 2019). This is with healthy food products accounting for approximately 10.44% CAGR in the years 2024-2032. In the online food delivery where the Nutribite application would venture, it accounts for approximately US$11.74 bn as at 2024 (Statista, 2024).
4.4 Competitive environment
Their key competitors include and not limited to Nestle, Ronesca, Danone, Aboott and Nutricia. However, Nutribite would leverage on competitive advantage as the other organisations lack a sustainable and successful operations in KSA food industry.
4.5 Mission, Objectives & Goals
Nutribite mission statement is “reliability
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- Enhanced Suppliers Performance- With an upward of 50,000 orders annually with 40% valued more than 5 million Omanis and 50% 20 Million Omanis, failure to timely settle invoices, demand for high quality materials and minimising effects would be considered.
- Cost savings- With improved SRM, it is possible for Oxy to negotiate appropriate terms, lower procurement costs (5 Rights not currently achieved) hence working below targets and lead times delivery reduced and achieving economies of scale.
- Increased efficiency- improved and streamlined SRM improve operational efficiency, reducing wastes in administration process for SRM (25% of entire suppliers pay delayed)
- Risk mitigation- this include identification of risks linked with suppliers such as dissatisfaction, financial instability and geopolitical challenges
- Oxy organisation PS&M is supposed to come up with appropriate systems and techniques for improvement of SRM
- Oxy organisation need to make sure they use various automations including AI and robotics for improving collaboration and SRM efficiency.
- Facilitate policies management for improving their operations in onshore and offshore operations with an improved SRM
- Short courses on SRM need to be provided starting with PS&M leadership to achieve 50% increase in awareness of SRM improvements areas.
- Stakeholders relations improved by leveraging on available technologies of communication and interaction.
- Ensure there is 70% increase in budget on SRM improvements