Solution

Customer Decision-Making Profile

Customer and problem

The primary target is the young population in KSA. They are increasingly joining workforce and as such lack time and access to quality food products. Hence, the application will mean they can access food products timely and effectively.

Factor influencing customer decisions

The target market would be the entire KSA market made up of 36.41 million as at 2022. Out of this population, 63% of it include the youths whom would also be included as part of the target market which is their personal and demographic characteristics. Their lifestyle of having interests on healthy eating would form part of the psychological characteristics. The personal and demographic characteristics influence their decisions. This is since the young populations are interested with access to food products.

Reaching the customer

• Social media marketing- Using different social media platforms to share the existence of the product in the market. Most of the youths are social media enthusiasts hence appropriateness of this approach.
• Influence marketing- By targeting an influencer who is popular amongst the youths would increase their readiness to purchase the product.
• Loyalty marketing- Points which are redeemable would be offered to the customers where they would be given free purchases after reaching a particular purchase level.

Positioning statement

To target customers interested with healthy food, Nutribite is the only food product that offer high-quality nutritious easy to make food because of the best ingredients it is made of……..

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