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(Solution) Principles of Marketing Ethics and Social Responsibility
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Description
Solution
5.0 Ethics and Social Responsibility
5.1 Current Status
Nutribite as a leader in KSA food sector, their CSR strategy is informed by need for creating shared value. Similar to Menghwar et al. (2021) findings, they have Vision 2030 intended to harness regenerative agriculture, promote reduction of greenhouse gases and improving KSA farmers livelihood.
5.2 Recommendations
For enhancing CSR, Nutribite need to be more specific and pursue ESG strategy which involve prioritising on environment, Social and governance. This is with heir ESG report increasing to upto 70 which is good.
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