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(Solution) Principles of Marketing Branding
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Description
Solution
Branding
Brand description
The online application to be developed by Nutribite would provide an opportunity for customers selecting healthy food products of their liking, scan menu, select items and request for pick-up/delivery. The customers have a positive view of the organisation and its brand.
8.2 Brand Promise
“Inspire healthy foods taking in entire KSA”. This is an appropriate brand promise as it embodies the focus in terms of mission and vision.
Brand Positioning Strategy
Since Nutribite intend to offer a mobile application offering healthy food products, the brand positioning would include health-conscious clients in KSA. In order to achieve this strategy, benefits of the healthy eating would also be highlighted. …..
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