(Solution) 7C002 Question 12 (AC3.4)- Assessment of use of online questionnaire surveys as a method of establishing effectiveness of people management

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Question 12 (AC3.4)- Assessment of use of online questionnaire surveys as a method of establishing how effectively people management is being carried out in organisations and how satisfied staff are in their roles (Word Count: 1,009 Words)

The online questionnaire survey represents a widespread procedure for employee feedback acquisition especially regarding people management practises and job satisfaction (CIPD, 2023). Such surveys provide organisations with a data-driven option to evaluate organisational culture and management effectiveness as well as employee morale because of their convenience and scalability. Online surveys provide several unique benefits but their capabilities to achieve depth as well as secure proper participant engagement and maintain data authenticity and interpretation quality remain limited. In line with CIPD (2025), the best practice is ensuring the organisation is appropriately positioned to acquire relevant data to guide understanding of their satisfaction level.

The online questionnaire survey represents a widespread procedure for employee feedback acquisition especially regarding people management practises and job satisfaction (CIPD, 2023). Such surveys provide organisations with a data-driven option to evaluate organisational culture and management effectiveness as well as employee morale because of their convenience and scalability. Online surveys provide several unique benefits but their capabilities to achieve depth as well as secure proper participant engagement and maintain data authenticity and interpretation quality remain limited.

Speed is another clear benefit. Survey responses provide real-time data which analysts can easily process with built-in analytical capabilities. HR professionals generate dashboard reports which allow them to spot patterns and benchmarks performance and detect worrying trends (CIPD 2025). Unilever uses ‘Pulse Surveys’ through regular assessments to track both engagement levels and manager performance efficiency while providing HR teams with prompt abilities to address developing issues.

The implementation of anonymous online surveys establishes inclusive conditions which allow workers from every department and hierarchy to contribute their thoughts without fearing reprisals. Online surveys provide secrecy……………………….

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